At Known, we see this list of collaborative partners as only the beginning. There are still some absolute bucket-list cultivators we dream of working with, and every member of our team can name one or two right off the top of their head.

Our mission is to push the boundaries of both quality and excitement in the market. Who’s out there producing truly exclusive strains while matching our level of dedication? We love bringing to life cultivars that have never before been processed. Not every cultivator processes—and not every cultivar has been processed—which is where the real fun and true value lie.

The truth is, 90% of the market is recycling the same cuts, the same genetics, and sometimes even the same phenos from the same handful of cultivators. The result? A false sense of variety—just the same tired genetics with a new logo slapped on the jar. And with many growers using the same mediums and nutrients, the quality often lands in the same uninspired middle ground. It’s no wonder there’s so little brand loyalty when consumers can find virtually identical products from ten different brands, leading the game to become “who can sell it cheapest,” which leaves no one truly winning.

That’s not our game. Our game is bringing you strains you’ve never seen before—grown 100% organically, hand-watered, hand-harvested, hand-washed, and cared for with genuine love and respect every step of the way. Only a small fraction of cultivators—maybe 5%—commit to these methods. The rest are just offering more of the same and racing to see who can take the biggest loss.

For us, separation is everything. We’re intentional in every partnership, working only with cultivators who share our standards and our vision. This is how we preserve authenticity, protect quality, and deliver something truly different.