At known. It all begins with the genetics
It all begins with the genetics, whether it is from seed or from clone, selecting the Michael Jordan of genetics is our first order of business in achieving a connoisseur level experience. Ensuring a diverse selection of strains from flavor profile to the experience the strains provide, we know as consumers ourselves the importance of genetic diversity. Diversity IS the spice of life, let us spice your flavor selection.
But how do we go about hunting new genetics? Overall it is a pretty simple explanation: We hunt based on flavor profiles we enjoy. Arguably one of our biggest flaws over at Known is the fact we are all generally big candy fiends…. flaw or not? It is hard to say, as most of the market seems to have the same general consensus. To begin with, we started possessing quite the extensive seed library (well over 6 figures) and have already hunted through well over $50,000 in seeds. This comes with so many disappointments on the way. One big discovery we made is the fact there seems to be a lot of geneticists that are purely in it from a cash perspective. Thus resulting in either A week genetics or B, seeds that are completely unwilling to pop. When I say this I mean we have had entire $300-$500 seed packs not pop a single bean… and for a good majority that do, they come with some pretty weak genetics. But then there are the few, the proud, the rare unique ones that really come through. But what exactly are we searching for? First and most importantly: the terp. Nothing else matters if there is no incredible taste that offers up that next to none organic rosin experience. This is our main separator from other brands. If the terp is insane and unique, we are going to run it…. Obviously once it starts to go below the 2% mark, it truly is unviable. With that being said, if we can get 2% and the terp is worth it, were going to run it.
The terp is just the first step in the process. It also still has to check a few other boxes as well, the next almost coincide’s with the first check. This is texture/stability. Drier terps tend to also be lack luster in taste while also coming off as a harsher more burnt experience when dabbing also. We make sure the strain offers a greasy-wet like consistency that we all love as rosin consumers that all also know offers a much smoother more fully experience on the consumption end as well.
Hunting new genetics comes with many heart breaks and a whole lot of frustration. With this being said, when we do find that special one, all of the struggle is completely worth it. For us, it is like unlocking a whole new experience and that is what we are constantly searching for.
